What's Growth Marketing?
The term Growth Marketing regroups marketing strategies that focus on the growth of the company.
Directly coming from Silicon Valley, this discipline is installed durably in the successful startups’ space and we can now find out dedicated growth teams or even entire divisions for the most efficient companies.
To the difference of Webmarketing, mainly centered on traffic acquisition, the growth Marketer will lean on the framework [Acquisition – Activation – Conversion – Retention – Referral – Revenu] to reach desired growth through measurables and trackables marketing techniques; Stats playing a considerable role in these digital strategies.
Called Growth Marketing or Growth Hacking, this trend must be studied in every startup with the intention of making them thrive.